TV promotes Dinnerware, Stemware this Fall

Crockery & Glass Journal, September 1957
Issue #210 October 1990

TV Cambridge ad More and more firms in the china and glass field are realizing the need for publicizing their names, and at the same time, TV producers of participation shows recognize the value of china and glass as an attraction.

This Fall and Winter, among the firms who will be shown regularly on such programs, with a nation-wide audience will be the Salem China Co., Cambridge Glass Co., and Royal Jackson China.

Royal Jackson dinnerware Salem will go all out to promote its Christmas Eve patterned dinnerware and accessories on more that five different networks with a total of more than 20 appearances during the month of November alone. Among the shows that the pattern will be seen on are: The Price is Right, NBC-TV; It Could Be You; NBC-TV;Truth or Consequences, NBC-TV; Stand Up and Be Counted, CBS-TV; and Bride and Groom, NBC-TV. It is estimated that a minimum of thirty million people will see these shows, making Christmas Eve one of the most highly publicized patterns in the dinnerware industry in the Christmas season. A complete kit for retailers on the promotion is available from Salem.

Salem china Cambridge Glass has had both stemware and fancy pieces on The Price is Right, NBC-TV, for several months, and on which the merchandise has appeared on both the "Showcase" and the regular daily show. The show's format consists primarily of displaying five or so items, having the participants guess their correct price. The nearest guess wins the merchandise. The firm has found that each time the items are shown, dealers throughout the country are swamped with inquiries.

Royal Jackson China has also been featured on The Price is Right, and according to the company spokesman, when Imperial Cobalt pattern was shown, Macy's N.Y., was so deluged with phone calls that the switchboard complained.

The above was taken from Crockery & Glass Journal - September 1957