Trademarks
by Dave Rankin
Issue 35 - March 1976
This month we will continue our discussion of specialty trademarks with two more labels from the 1930's.
The first trademark is a paper label which was applied to items with
YE OLDE IVY etching. 
The IVY etching was done on stemware and
serving pieces, mainly in the Tally-Ho line. It was advertised in
China, Glass and Lamps in June 1935 with Maddock and Miller's
dinner service with IVY decoration. The IVY etching appears to have
been of fairly limited production, therefore, we have very little
information to aid in establishing usage dates for our label. in
addition to the advertising the presence of the 
is our only
other dating aid. As we established in earlier articles, usage of the
was
discontinued at the end of 1937. We speculated that this would also
apply to other labels. This yields a date range of 1935-1937.
YE OLDE IVY label is approximately ½ in. by 1 1/8 in. with a green background. Our thanks go to Doris Issacs of Cambridge for making the label available for this article.
Our next label is unique in our discussion. It is not a mark in the
glass, nor a paper label, nor an acid stamp, nor a display sign. It is
applied white enamel as is the Japonlca decoration with which it is
associated.
Again we have
very little information for establishing usage dates. Japonlca has been
attributed to 1937 only. We have no new information to add at this
point. We should, however, note again that a usage date of 1937 is
consistent with dating information previously discussed on trademarks
with the .
Next time still more specialty trademarks.